Finding a Job on
the Internet: Hype vs. Reality
By
Jan Holliday
Arbridge Communications
______________________________
Are you looking for a new job or consulting assignment? Will you be
looking in the near future? No problem. Just post your resume on the
Internet, sit back, and wait for the offers to come pouring in.
That’s the hype, anyway. The reality is quite different. In
September 2003, the big job board, monster.com, contained more than 25
million resumes—but only 800,000-plus job listings. That’s a
ratio of about 30 to 1. Competition for jobs is stiff, even on the
Internet.
But that doesn’t mean you should forget about doing an online job
search. You could be putting your career at risk if you did, because,
according to a 2002 iLogos Research study, 70 percent of Fortune 500
companies listed jobs on at least one of three major Internet job boards.
So what can you do to improve your chances of getting a job online? Here
are some tips to get you started.
Use the right resume format. Before you post your resume on a job
board, read the instructions. Most boards require a plain text (also called
ASCII) version of your resume that contains only the characters found on a
standard keyboard—nothing fancy like centering or bold text. If you
paste your word-processed resume onto one of these boards, the formatting
will be lost or, even worse, translated into meaningless characters. An ASCII
resume, on the other hand, will retain its formatting and readability.
Include keywords in your resume. The resume you post online must
include keywords. These are just the buzz words that describe the skills and
experience that are important in your industry and profession, like accounts
payable and cash flow analysis. Employers and recruiters use keywords to
search for resumes, and yours won’t be found unless it contains
them.
Update your resume posting. When you post your resume on a job
board, make it a practice to update it every week or two. You don’t
have to make any changes to the content; you just have to go through the
update process to have your resume stamped with the current date. All else
being equal, the resumes with the most recent dates will show up at the top
of employers’ search results—and that’s where you want your
resume to be.
Post your resume on niche boards. Although it’s important to
post your resume on a few of the big boards, don’t leave it at that.
According to a CareerXroads survey, 21.2 percent of Internet hires in 2002
came from other job sites, including niche job boards. To find a specialty
board that’s right for you, go to the websites of associations that
represent your industry or profession.
Apply at corporate websites. The largest number of Internet hires
in the CareerXroads survey, 58.9 percent, came from corporate websites. To
take advantage of this fact, come up with a list of companies you might like
to work for and find them on the Web. Then submit your resume directly to
every company that has an application form on its site. Most will want your
ASCII resume but read the instructions to make sure.
Network using a Web resume. Last but not least, try combining
Internet tools with more traditional job search techniques. One powerful
combination is to use a Web resume (a resume displayed as a website) with the
networking method. Include the address of your Web resume on a business card
and give it to prospective employers and other contacts you meet. If you
spark their interest during your conversation, they will be sure to look for
your resume online.
______________________________
References:
-- CareerXroads, 2003
-- iLogos Research, 2002
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