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Steven M. Burt
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Ace the Interview Before It Begins

By Marcy Johnson
First Impression Resume & Job Readiness

______________________________

Sweaty palms, a nervous twitch, parched lips, or words that just won’t come — does that sound familiar? No, you are not waiting to perform before an audience of 20,000 adoring fans! You are driving into the parking lot anticipating your upcoming interview for a new job. What is the key to minimizing your fear and feeling in control of the interview? Preparation and practice, practice, practice are key protocols to successful interviewing. Even the most seasoned professional develops a solid interview strategy and prepares adequately to avoid an interrogation by an untrained interviewer. Don’t make the mistake of comparing the “gift of gab” with well-honed interview skills. Remember… there is no such thing as an innocent question. You are being judged from the moment you walk in the door or speak on the telephone until the instant you are offered the job.

Focus research on each targeted company

Once you land an interview, research the targeted organization thoroughly. Focus completely on the company’s needs, not your own. Study the corporate website and read the Annual Report, executive bios, company mission statement, and other important information. Use the local library to learn more, stop in personally and ask for company brochures and other available marketing materials, and contact inside sources to learn about critical issues, concerns, or projects your targeted department might be facing. It’s critical to know as much or more about the company than the person who interviews you. It is shocking to learn that many job seekers are not completely sure what the company does when they arrive for an interview! This simple, return on investment interview strategy sets you apart from the crowd from the beginning. continue to page 2 . . .

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CPRW - Certified Professional Resume Writer PARW - Professional Association of Resume Writers NRWA - National Resume Writers' Association CDI - Career Directors International AORCP - Association of Online Resume & Career Professionals

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